1. 1933 Cadillac Model 370A V-12 Coupe

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  37. 1933 Cadillac Model 370A V-12 Coupe

Lot Number
12
1933 Cadillac Model 370A V-12 Coupe
Scottsdale Auction

ESTIMATE: $140,000 - $160,000
CHASSIS NO: T300347
• Elegant design with steadfast Cadillac V-12 power
• Comprehensive restoration completed in 2011
• Eligible for all AACA and CCCA events

368 cid OHV V-12 engine with 135 HP, floor-mounted three-speed manual synchromesh transmission, solid front axle and floating rear axle with semi-elliptic leaf springs, four-wheel mechanical drum brakes with vacuum assist; wheelbase: 134”


The Great Depression hit many of Detroit’s finest car builders hard and, before it was over, America would lose some of the best motorcars ever seen. Indeed, great names like Pierce-Arrow, Duesenberg, Stutz, and Marmon wouldn’t live to see the 1940s, as they all succumbed to the economic pressure. Packard fared better than the other independents only by lowering their price point with the 110 and 120 Series cars that competed with the likes of Buick and Oldsmobile. Backed by the deep pockets of General Motors, Cadillac managed to survive the Great Depression and even went on to produce a line of eight, twelve, and sixteen-cylinder cars that were second to none. Times may have been difficult, but Cadillac did manage to hold out and would later become the dominant player in the American luxury car market. Whether it was one of their grand phaetons or sleek roadsters, Cadillac had not only the power to spare, but also some of the most gorgeous bodies on the road. Indeed, it seemed that Cadillac had thrown caution to the wind in the depths of the Great Depression with its fine line-up of bold and beautiful cars. In particular, the Cadillac 370A with V-12 power featured a daring design that was simply stunning from any angle. Starting with its sharp V-shaped grille and running the length of its long wheelbase, all lines were graceful and elegant. Minor refinements also included roll-up windows and “No-Draft” ventilation wing windows that brought cool air inside the car.

Offered here is a gorgeous example of Cadillac’s best for 1933 in this Model 370A Coupe that’s fully finished in beautiful taupe and powered by a mighty V-12. The origins of this Cadillac can be traced back to the early 1990s when it was restored in Canada and was then placed in a museum. It then went to a New York collector in 1995 and stayed there until 2008. It was then treated to a comprehensive professional restoration that was completed in 2011. The restoration involved media blasting all body components and anything that was suspect was replaced or repaired. The exterior paint finish was then applied with four coats of color along with four coats of clear, which was then wet sanded and buffed to a high gloss. The period-correct taupe exterior color makes a dramatic statement and this Cadillac is also fitted with dual side-mounted spare tires, complete with hard shell metal covers. Wire wheels with wide whitewall tires give it the perfect 1930s appearance and a touring trunk adds plenty of room for luggage. The interior is fully restored and upholstered in brown tweed broadcloth and all simulated wood-grain trim was restored as well. The dashboard is a sea of Art Deco inspired gauges that carry a jewelry-like appearance. At the rear, the rumble seat matches the entire package beautifully in high-quality chocolate brown leather. During its restoration, the engine was thoroughly examined and, in keeping with Cadillac’s excellent reputation for fine engineering, only a timing chain was needed. The beauty of Cadillac’s V-12 engineering is clearly evident in the engine compartment, which is stunning and well-sorted with a stunning and uncluttered appearance.

Cadillac has always built fine motorcars, but the rarity and solid condition of this great Model 370A Rumble Seat Coupe makes it a car like no other. Selling for $3,395, when just $474 bought a new Ford, it was not an inexpensive car in Depression America. When the dust settled in 1933, Cadillac had sold only 6,655 cars across all four models, of which only 953 were V-12s. The rarity and excellent restoration of this car makes it perfect for fine touring or capturing awards at any show. Elegance, style, and an undying commitment to quality made the V-12 Coupes among the finest automobiles of the period. Today, this example proudly displays those same characteristics.

1933 Cadillac Model 370A V-12 Coupe
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