1. 1940 Ford V-8 DeLuxe Convertible

  2. 1940 Ford V-8 DeLuxe Convertible

  3. 1940 Ford V-8 DeLuxe Convertible

  4. 1940 Ford V-8 DeLuxe Convertible

  5. 1940 Ford V-8 DeLuxe Convertible

  6. 1940 Ford V-8 DeLuxe Convertible

  7. 1940 Ford V-8 DeLuxe Convertible

  8. 1940 Ford V-8 DeLuxe Convertible

  9. 1940 Ford V-8 DeLuxe Convertible

  10. 1940 Ford V-8 DeLuxe Convertible

  11. 1940 Ford V-8 DeLuxe Convertible

  12. 1940 Ford V-8 DeLuxe Convertible

  13. 1940 Ford V-8 DeLuxe Convertible

  14. 1940 Ford V-8 DeLuxe Convertible

  15. 1940 Ford V-8 DeLuxe Convertible

  16. 1940 Ford V-8 DeLuxe Convertible

Lot Number
29
1940 Ford V-8 DeLuxe Convertible
Scottsdale Auction

Offered Without Reserve

ESTIMATE: $60,000 - $80,000
CHASSIS NO: 5679333
• Recent restoration to factory standards
• Fully rebuilt mechanicals, Columbia two-speed rear end
• Ford’s best for 1940

221 cid L-head V-8 engine rated at 85 HP, three-speed manual transmission, live axle suspension with transverse leaf springs and Columbia two-speed rear axle, four-wheel hydraulic drum brakes; wheelbase: 112”


The United States was a different place in 1940. Although the war clouds were brewing in Europe, Americans still enjoyed gas at 11 cents per gallon. Making his debut that year was Captain America, whose new comic book sold for just 10 cents. A new home could be had for just under $4,000, and the average price for a new car was just $850. But, Ford had more than few cars that sold well under that price, with a two-door selling for $700 and a sedan selling for $750. Selling right at the average price point of $850, though, was Ford’s DeLuxe Convertible Coupe. The convertible coupe’s perfectly balanced styling and available V-8 power made it a very popular car for 1940 and it also went on to become a favorite at the stock car track and with hot rodders. Quite simply, there was nothing not to like about Ford’s cars for 1940, a fact not overlooked by the motoring public as Ford built a respectable 541,896 cars for the year.

Offered here is a beautiful example of Ford’s DeLuxe convertible coupe that just emerged from restoration. Finished in gleaming Jefferson Blue, this convertible features all the fine attributes that Ford featured for 1940 including chrome headlight rings with the parking lamps cast into the upper portion. The restoration included the body being removed from the frame and all chassis components replaced and refurbished. The paint is wonderfully finished and is nicely balanced against a blue top that’s impeccably fitted. Styling for Ford’s 1940 cars was by Eugene Gregorie, who was not only one of the nation’s premier yacht designers, but also did stints with Brewster & Company and General Motors’ Art & Color department under Harley Earl before coming to Ford and creating the Lincoln Continental. This DeLuxe convertible carries a clean front-end design with a grille that features a center divider with horizontal bars combined with thicker secondary bars that are neatly divided into three sections. A thin trim line highlights the contour of the beltline and a clean look is achieved at the rear with simple chevron-styled tail lamps. Large and bulbous fenders both fore and aft are connected by elegant running boards that were still an intricate part of American automobile design in the 1940s. The Ford V-8 script highlights the rear deck while the sides of the hood proudly display the fact that this car is an upper line DeLuxe model. The fully restored interior is upholstered in a two-tone black and white with the correct rubber mat. The dashboard is authentically restored as all Ford DeLuxe models were finished in a sand and maroon two-tone motif with a matching steering wheel. Instrumentation is pure and simple with a rectangular gauge pod that housed fuel, temperature, oil pressure, amps, and an easy-to-read horizontal speedometer. All Fords featured a column shifter for 1940, thereby creating more room on the floor. Power for this DeLuxe convertible comes from Ford’s tried and proven 221 cubic-inch L-head V-8 rated at 85 horsepower. The engine compartment is detailed with correct hose clamps, wiring and colors. The engine has been properly sorted and runs as good as it looks. Highway cruising is made easy thanks to a two-speed Columbia rear end. This Ford DeLuxe rides on wide whitewall tires with chrome hubcaps and accessory beauty rings.

The classic look of the 1940s was a bookend chapter in American car design as running boards were still in vogue and fenders were still an outboard appendage of the body. After World War II, car design would change forever but the elegant look of the early 1940s was a tasteful design that is still attractive to this day. This 1940 Ford DeLuxe convertible is a car that represents the era in fine fashion and with its recent restoration is now ready for show or touring.

1940 Ford V-8 DeLuxe Convertible
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